Discussion - of hypothesis testing results (dissertation) Essay

Discussion - of hypothesis testing results (dissertation) - Essay fontIn this model, logistics relapsing was utilize to test the probabilities that young people consider price, put together of brand image, design, trendiness of unfluctuating fashion cloths, and effect of advertising on their decision to make a purchase. Categorical variables were considered to show how several(a) variables affect the predictability of the decision to purchase of not within the population. Based on gender, age, and education the logistic regression provides a platform of calling fit within the model.The application of the Chi Square in this analytic thinking is to identify the relationship or association of two cross-tabulated variables within a population (Kocherlakota, 2010). The null hypothesis in this case is considered to show that an association exists between the cross-tabulated variables of the population. The alternative hypothesis using the chi square analysis is use to refute the nu ll and reinstate the hypothesis (Kocherlakota, 2010). In this case, the chi square method is applied to test the association between young peoples decisions of making a purchase with price, effect of brand image, effect of advertising, design, and/or trendiness of closely fashion cloths as influencing factors.The log likeliness statistics method was used in this analysis to show the fit between coefficient estimates and data (Kocherlakota, 2010). Since data is fixed, coefficients influence the likelihood that certain outcomes will take place. In the current case, the method was applied to show how different parameters influence the likelihood of young individuals to purchasing fast fashion or not. The parameters include price, design, brand image, trendiness, and advert effects on the decisions made.H1 As it mention in the literature by Jackson (2001), price is a major determinative of the decision to buy fast fashion. In addition, a conflicting factor is also identified. The cos t of fast fashion cloths does not matter to young buyers