The American Olympic Association Essay -- Sports, Training, Olympic Ga

The United States prodigious citizens committee (USOC), initially named the American Olympic Association, was formed in 1896. Members of the committee want to provide assistance to United States Olympic athletes with training and other needs. As the USOC is not government funded the committee has relied heavily on corporate financial backing and private donations (Team USA, 2011). However, over the years while the continued allurement of the Olympic Games remained, the increased cost of housing, clothing, and caring for U.S. athletes along with other master sports vying for corporate sponsorship, made obtaining funding difficult. Thus, the USOC was challenged with persuading corporate benefactors that investing in the Olympic Games was a lucrative and cost effective venture (ORourke, 2010). Therefore, the methods used by the USOC to persuade companies to invest as well as motivating factors implicit in(p) corporate sponsorship are explored. Case AnalysisPersuasion Message The readiness to communicate effectively is essential in business (ORourke, 2010). In nightclub to provide information, convey a message, and explain an idea, communication tools must be applied daily (N, 2005). The most important communication tool is the weighty (N, 2005). This is due to the fact that whatever is being conveyed at the workplace requires a degree of persuasion (N, 2005). Hence, persuasion is the ability to move an individual or group into action. Boyer and Stoddard (2011), describe persuasion as the act of getting a sentient being other than yourself to adopt a particular touch or pursue a particular action (p. 1). Therefore, in bon ton for persuasion to be effective a level of trust mingled with the parties must exist (ORourke, 2010). Thus, the challen... ... their association with the Olympic movement and develop interventions including updated merchandising and promotional strategies to correct the problem. Moreover, an exclusivity right for some c orporate sponsors has caused corporations without this type of withdraw to feel second rate which creates the possibility for ambush marketing to scrape up (Palomba, 2010). Ambush marketing is a companys attempt to buster itself directly or indirectly with an event, team, or celebrity without being minded(p) proper permission or pay the necessary licensing fees. As a result, official sponsors may not receive the full benefit or commercial value of paying to be legitimate sponsors (Palomba, 2010). Therefore, the USOC needs to treasure legitimate sponsors by enacting or enforcing protective legislation to curtail or eradicate ambush marketing tactics (Palomba, 2010).