Marketing Of A Bike Rental System In Newcastle

Table of Content Introduction3 trade surroundingsal abridgment.3 Marketing environsal Model.6 Consumer Analysis............................7 Tar conserve out Market7 procession Plan..7 reckon/ Evaluation9 Appendix...10 References.15 Introduction I take chosen to research the metropolis of Newcastle upon Tyne for a proposed rent-a-bike evasion. Newcastle is a major city within the UK and with a new and exciting run it is building for itself it attracts a large amount of tourists which just adds to the citys diverse population and unique structure. Marketing Environment mannerl Some define marketing as, a social and managerial process by which individuals and groups obtain what they need and fate with creating and exchanging products and cling to with others. (Kotler, Wong, Saunders & Armstrong 2005) To understand Newcastle a little bit more and assist my environmental market research I confine firm to use a PEST model.

PEST analytic sentiment can be used for marketing and business breeding assessment and decision-making, and the PEST template encourages proactive thinking, rather than relying on habitual or instinctive reactions.(Businessballs.com, 2007) By applying this model to Newcastle in relation to my Rent-a-bike scheme I project uncovered factors that provide both help and hinter my proposed business. Political The government is currently spirit at introducing a pay as you drive scheme end-to-end major cities and motorways to cut over-crowding levels. The government alike has congestion charges planned out for all major c ities. measure on throttle is yet another ! factor that would have to lie with into consideration when looking into introducing a new and selection mode of transport into a major city much(prenominal) as Newcastle. At the moment tax on petrol stands at about 65p per litre which is a huge amount...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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