Iridium

A persona STUDY OF THE planet PHONE constancy ledger of instruction Technology Management ISSN #1042-1319 A yield of the Association of Management nigh(a) TECHNOLOGY, BAD MANAGEMENT: A CASE STUDY OF THE SATELLITE PHONE INDUSTRY JAEJOO LIM CLEMSON UNIVERSITY jlim@clemson.edu RICHARD KLEIN CLEMSON UNIVERSITY rklein@clemson.edu JASON THATCHER1 CLEMSON UNIVERSITY jthatch@clemson.edu ABSTRACT satellite call up services use forward-looking engine room to own knell service around the world. Although technologically advanced, satellite band companies ask not captured a real share of agonistic mobile phone grocerys nor returned large remuneration to investors. In this occurrence study, we examine why Iridium, a major satellite phone service provider, fell short of psychoanalysts expectations and failed to give profit powerfulness. We illustrate how high cost structures, neediness of critical mass, nemesis of substitute services and weak commercialis e positioning have limited satellite phone companies ability to compete with formal mobile phone companies. This case demonstrates that show of art technology may not lead to market success, even with adjunct investors, global cooperation and alliances with other firms.

Keyword: satellite phone, LEO, Iridium, flipper forces, critical mass, profit effect, wireless, price war, positive feedback, mobile phone. revel address residuum to Dr. Jason Thatcher, 101 Sirrine Hall, Clemson University, Clemson, SC, 29634. Telephone: 864-656-3751, Fax: 864-656-2015 1 diary of Information Technology Management Vol ume XVI, Number 2, 2005 48 A CASE STU! DY OF THE SATELLITE PHONE INDUSTRY opening During the Operation Iraqi Freedom in 2003, satellite phone services enabled continuous television coverage of the battlefield. Lacking conventional wireless or cable telecommunication infrastructures, embedded journalists utilize videophones equipped with atrophied satellite antenna to dealive(p)r live reports from the...If you want to fuss a full essay, order it on our website: OrderCustomPaper.com

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