Case Study - Johnson & Johnson

Case Study - Johnson and JohnsonIn 1982 Johnson and Johnson, the pharmaceutical federation that makes acetaminophen denote a nationwide retort of acetaminophen; they recalled 31 gazillion bottles, which resulted in a loss of 100 million dollars. This recall was standby to the death of seven plurality in the kale ch angstrom unitaign after using Tylenol. An investigation reveled the poisoning were put in to be that of an immaterial source. The Tylenol was contaminated with cyanide from an outside source. Johnson and Johnsons solvent to the poisonings was to face the public, take responsibility, and attempt to regain the marketplace. Johnson and Johnson began a abundant c adenylic acidaign, doling out coupons, and redesigning the package to be tamper-resistant. Because Johnson and Johnson took a carriage and vowed to not only defend the consumer but also to protect the employees and the shareholders Johnson and Johnson has been fitted to rebuild their reputation and had regained the majority of the marketplace by the mid-80 (Nelson & Trevino, 2004). Ethical ProblemsIn September of 1982 Johnson and Johnson?s product Tylenol was tampered with and was conjoin with cyanide. The publicity these poisonings received created a nationwide panic and the political party received thousands of anxious phone calls. Hospitals in the affected dramatics of force also received an influx of frightened people who aspect they may have been poisoned by the affected medicine.

Johnson and Johnson responded by instantaneously pulling the affected medicine from shelves. They also may several(pren ominal) statements to the public, warning pe! ople not to use any Tylenol products. The company also sent thousands of messages to doctors, hospitals and pharmacists recalling the medicine and explaining what happened. Additionally, the company took an particularly proactive role in addressing the media and keeping the public informed. This sequential would lead Johnson and Johnson to develop tamper resistant packing that would... If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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