Brand And Product Management

Brand & Product Management - 200088 grizzly Brand plan on the watch for: Dr Neeru Sharma Prepared by: Edina Latifovic – 16 545 885 Submitted: thirteenth of May 2009 1. executive director Summary The breaker fill for granted market in Australia is currently deteriorating, gross gross revenue revenue and growth across all the major brands such(prenominal) as Rusty, Billabong, Rip Curl, Quiksilver and Mambo, discoerms to be stagnant. The consumer segments of teens and twenty-something’s, which these brands target, get windm to be overloaded with too much information from too many sources, as more(prenominal) and more brands enter the market. This report will scratch up the steps that Rusty shall go through to puree and salute to a different kind of consumer segment, which shall be over 50’s. Although this market has never been targeted ahead in the surf wear category, on that point are many facts that show there could be a huge opportunity waiting before Rusty. These facts complicate Australia’s ageing population, as more and more volume fall into the category of over 50 by the daylight; as well many of these consumers are unemotional early and and then(prenominal) have a lot of m on their detainment to do things such as surfing. They have a eminent disposable income and finally many of them are wellness conscious.

Rusty shall begin its process by conducting some query, this shall embarrass a detailed questionnaire which shall be given to the target market, to see what they hark back of Rusty’s proposal, this will the n help with identifying the consumers lacks! and of necessity in the product. Also competitor depth psychology shall be undertaken to see what they have done in the past, in regards to this market and also what they could potentially do in the in store(predicate) to try and hail on from our idea. The report shall then go onto discuss the segmenting, targeting and posture strategies that shall be undertaken after the information from the research has been gathered and analysed. These strategies shall be used to gain consumer awareness and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper