Proton

[pic] | | |(MARKETING MANAGEMENT) | |-BARM 5013- | |GROUP ASSIGNMENT | lively BY Victor Glance Tiongin SB1202MD0534 separate of Business Administration (Online) spend a penny FOR LECTURE NAME: PROF. DR.A.K.M AHASANUL HAQUE repayable DATE: 10TH NOVEMBER 2012 1.

INTRODUCTION The self-propelled industry in Malaysia injure be considered as wholeness of the most important and strategical industries in the manufacturing sector. Compared with opposite industries in the manufacturing sector in Malaysia, the automotive industry is hoped to boost the industrial enterprise process so that Malaysia bottom be a demonstrable nation by 2020. 2. troupe BACKGROUND PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May 7, 1983 to manufacture, assemble and track down on motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysias first car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian visor Minister, Dato Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. PROTON was publicly listed on the Kuala Lumpur personal line of credence Exchange (KLSE) in 1992 and its shareholders accommodate Khazanah Nasional Berhad, Petroliam Nasional Berhad, Mitsubishi Corporation, Mitsubishi Motors Corporation, Employee Provident Fund touch on on and other local anesthetic and foreign investors. 3. PROBLEM IDENTIFICATION 1. PROTON Controversies Controversies skirt PROTON trough date take on the abuses and improprieties...If you want to get a liberal essay, order it on our website: Ordercustompaper.com

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