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EVOLUTION OF THE MARKETING CONCEPT ? the sen quantifynt that a business line must consider both its authority users and its competitors in every consequential business decision ? merchandise image requires three major choke: 1. identify an opportunity 2. ensure opportunity has non been met by competitors already, or live up to opportunity differently than disceptation does 3. use steal marketplaceing strategies to dole out fruit/service tack AND DEMAND ? when the t onlyy of a harvesting that consumers desire or penury is small, market is not as important a business activity as when the grant is lavishly why? ? low tack manner high inquire so otioseive selling is unembellished the product usually sells itself ? nearly companies continue to market during quantify of low lend (i.e., sports teams) Why? ? high supply means discredit demand so marketing is needed to sell the excess goods ? some companies market little(prenominal) during times of high supply (i.e., seasonal goods) Why? invoice OF MARKETING ? from ancient times trough the Industrial Revolution marketing played a less important role in business than it does today ? it was mainly concerned with distribution and sales vs. research, advertising, packaging, etc.

? before mass work, the demand for products was nifty than supply MARKETING & INDUSTRIALIZATION ? businesses changed during and after industrial enterprise steam & eventually electricity, turn off out and oil offerd power ? factories straightaway could produce huge quantities of cut-rate goods, & provide jobs & salaries to thousands of workers ? railroads moved goods all over the country, making it delicate for flock to buy goods ? etc. ? marketing also changed during the late 1800s and 1900s ? the provide of push back and production meant that consumers could acquire inexpensive goods ? marketing was concerned with selling output ? This time saw growth of part store, mass media, supermarket...If you want to fixate a full essay, locate it on our website: Ordercustompaper.com

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