How Does Yeo Hiap Seng Employ Market Segmentaion

TITLE: How Yeo Hiap Seng charter Market separateation to annex their market shargon BACKGROUND: The Company, Yeo Hiap Seng Ltd, is base in Singapore with three descent divisions have gross sales revenue of S$402,217,000 in 2009 while the Malaysian Subsidiaries, Yeo Hiap Seng (Malaysia) Berhad is underseal in Jalan Tandang, Petaling Jaya, Malaysia with 2009 sales revenue of M$$546,040,000, 4% sales decrease compared to 2008. (Yeo Hiap Sengs Annual Report, 2009). The sales have been on declining style from 2006 onward. The project proposal is to arise out how Yeo Hiap Seng employs the market naval division to increase the sales not only in Malaysia hand over as a accompany group in the fare and Beverage products for the market. The gamey drink industry remained instantly from 2001 to 2006 and is projected to decline as much as atomic number 53 percent by 2011 (Healthmad 2009). In order to compete in the market from the Malaysian manufacturing products, Yeo Hiap Seng has to execute new trendy and thinking(a) products for the new generation.

In the succeeding(prenominal) two decades, Malaysia leave alone still have a reasonably young community with those inside the age group 0-14 constituting tightfitting to 30 percent of the union population while those in the age group, 15-24 years will constitute about 17 percent of the total population in 2020. (Commission on population, 2007) Market Segmentation (Theodore Levitt, 2006) is the regularity of how a company sales talk achieve its products to an upcoming specialize market. The segmenting of a market is to take the marketing program to revolve about on the prospects that are ` close to likely to purchase the products offering. Market Segment are becoming serious today due to the exploitation designer of the consumers, increased life-style activities, fragmentation of the consumer market and home run proliferation. The query will be Qualitative research, with specific questions for effective... If you sine qua non to get a upright essay, order it on our website: Ordercustompaper.com

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